It is interesting how we grow up believing that everyone is our competition. In some ways it is true but in business it is a death sentence. Why? Who other than your competition has your exact target market? No one! Why wouldn’t you want to tap into their clients? Now you may be saying that all sounds great but they wouldn’t open the faucet and watch their clients flow my way. This just isn’t true. What you do is build an alliance with your competitor. As an Alliance Partner you grow your relationship to the point where both of you are benefiting.